Important Points to Remember Before Your Crowdfunding Project Launch
In today’s time, it’s undeniable that Crowdfunding is getting huge popularity worldwide. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. For any business out there, it is a must to learn some of the techniques that will help in optimizing their campaign which will then allow them to achieve their goals and objectives at the same time.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – believe it or not, well thought video clips are providing visitors with a better idea and at the same time, goal of your Crowdfunding project. Apart from that, videos is a great opportunity to show your clients what it is you are offering in action than simply letting them browse through still images.
Keep in mind that amateur looking vid isn’t enough in convincing anybody to have involvement. In reality, this can actually ruin the credibility of your Crowdfunding campaign. Having said that, it is worth of your time to invest hiring an expert who can help in making the video pitch for you.
Number 3. Produce a media page – projects featured in press are those that have attracted massive following. This will not happen to you if you do not have a solid and a well built website and press materials that journalists could download. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – it is your responsibility to keep your backers in the loop regardless if it’s good or bad news. With this, you’ve got to make the time and effort in posting regularly to your Crowdfunding page so they stay updated.
Number 5. Keep it personal – you have to make your supporters feel involved and feel part of the team so for that, it is strongly recommended to introduce your team as well. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.