Search engine optimization (SEO) is not a single action but an ongoing practice involving web design, content creation, social networking, and link building, among other things. While the marketplace is full of marketing companies who offer full SEO services, they tend to charge fees that can be prohibitive for a small business, especially one that is just starting out. Fortunately, there are some free or low-cost measures that any company can take to boost their rankings in search results.

Google My Business

Claiming a listing on Google My Business is simple to do, and it makes a huge difference in local search results. The free tool allows users to not only list their contact information, but also to add open hours, reviews, and photos. Surprisingly, a large number of brick-and-mortar companies never register their businesses; thus, businesses who take the time do it have an automatic edge over local competitors.

Name, Address, And Phone Number

A name, address, and phone number make it easy for Google to link a website to a business. In order for Google to recognize and correctly link the information, it needs to be displayed on every page of a website in exactly the same format. The same applies if the information occurs on any other website. Moreover, posting real-world information is more customer-friendly than posting only a contact form to fill out.

Web Page Info

When Google and other search engines crawl web pages, they look at the title, the URL, the headings, and of course, the content on the page. It’s important to make sure that all of these items employ the keywords a page should rank for. Experts recommend creating a separate page for each product category or service the business offers and optimizing each page for a single keyword. When it comes to content, it’s important to incorporate keywords naturally, rather than trying to stuff in as many as possible. Google now recognizes and penalizes this practice.

These are just a few tips for improving SEO without investing a lot of money or time. There are many more simple and low-cost strategies that businesses can employ. To learn more, follow SEOClerks on Twitter.