People are going online to look for homes and to find realtors, and the trend is becoming more popular. More than 80% of home buyers view the websites relating to real estate’s as the most important source of information recent surveys have shown. Home buyers also do their searches online when looking for a house according to the survey A lot of opportunities been created by the online platform and the realtors should take advantage of it. Real estate dealers also have been presented with an opportunity to improve their marketing.
There are several steps that business people in real estate can do to optimize their real estate websites. Target local keyword is vital in optimizing a real estate site. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. The words should be made to appear throughout the site. Content that is useful to the potential home buyers should be developed from the local keywords.
Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. writing blogs about those particular properties is one way to attract traffic. The address of the property in which customers will be interested in should be the target of the blog. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. Photos and videos are important aspects of a website of good quality and especially to real estate site. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. In addition to the videos, it is vital to capture the property testimonials. According to research, adding a video to a page increases the traffic of inbound link by three times.
Having the website designed to work on mobile devices is the fourth aspect. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. The web design for the real estate business should have a responsive design to mobile devices.